Naked Tomato is a love letter to the ingredient. A restaurant brand built on the tension between rough and fine, simple and unforgettable. We developed a full visual identity rooted in the philosophy of Chef Eyal Shani - raw, honest, and full of life. From logo and color system to menu design, print applications, uniforms, social direction, and photography language, every touchpoint was designed to feel like the food tastes: bold, warm, and a little unpredictable.